Acura Ad

I recently came across this car ad in a magazine. The ad is trying to sell the Acura TL which appears to be a luxury mid sized sedan. The car is fairly interesting as well as the boxing glove put above it and is similarly formatted to the Hermes watch ad. This ad in the same sense shares a few of the advertising techniques with the Hermes watch ad.

The needs this ad gets to are the needs for attention and to aggress. The need to aggress is achieved in the ad's text where it states "Aggression in its most elegant form." The need for attention is seen in that the car is portrayed in a very flattering fashion. It also states how elegant the car is.

The first technique I felt that was evident was the was the use of facts and figures. They use facts and figures technique in this ad in that they state a few of the specs on the vehicle like its 305 horsepower engine and 6 speed automatic transmission.

The next technique that was quite obvious was the use of gestalt in that the boxing glove doesn't seem to have any correlation to the vehicle but definitely draws your attention due to how odd it is. The only hint to how it is related is that in the text of the add it states that the car shows your aggressiveness in an elegant form.

Overall this ad is somewhat effective. The use of gestalt is an interesting break away from other advertising techniques. Unfortunately, it only seems to use gestalt and facts and figures rather than incorporate a few more techniques which, in my opinion, would have made it a much better ad.