Telefonica Ad

This ad was in a magazine I recently was flipping through. Telefonica is apparently a telecommunications company that's based out of states and as far as I can tell, in either Europe or Latin America. Whats it's trying to sell is its telecommunications services to you. The ad is fairly interesting and caught my eye fairly easily. Advertising needs and techniques are fairly common through this ad.

The needs that this ad addresses are the needs to achieve and  need for autonomy. The need to achieve is that the advertisements states that with them you can improve your business and implies that your business will be really successful. The need for autonomy can be seen in that they state the amount of businesses and people use their service for their business.

The first technique I noticed was the use of gestalt. The rubix cube earth is very interesting and eye catching. This is gestalt because it is oddness of the picture that is selling the ad. However it does state the purpose later in the text talking about transforming the world.

The next technique was the use of bandwagon. They use the bandwagon technique through the fact that they state that they have 280 million customers. They also use the testimonial technique by saying that they were named #1 on Fortune Magazine's Worlds Most Admired Companies.

Overall, this ad was fairly effective. The use of gestalt adds an interesting aspect. The fact that they are a telephone company though is obscured a little to much by the use of gestalt and that is what keeps it from being a great ad.