Little Baby's Ice Cream Ad
This commercial has to be the most disturbing piece of advertising possible. The eyes sear into you mind. The level of oddity this commercial brings forth is unparalleled in the advertising world. This ad is attempting to sell ice cream oddly enough. Just the beginning is cringe worthy but then there is more. There is only one advertising technique in this whole ad that I was able to notice as well as an appeal that it used.
The appeals it uses are your physiological needs but barely. The physiological needs are basically negated however in the creepiness of the commercial that definitely ruined my appetite. However it attempts to get to this need because he is eating the ice cream albeit off of himself.
The technique obviously used is gestalt. The entire commercial screams what heck/ oh God why O.o. The fact that the man wearing the ice cream stares at the camera and eats ice cream is disturbing to say the least. I suppose it could be considered humor and wit as well but I fail to see it.
Overall I think this commercial isn't effective. It does attract a ton of attention but it doesn't do much to promote the product, hence the poor effectiveness.
The appeals it uses are your physiological needs but barely. The physiological needs are basically negated however in the creepiness of the commercial that definitely ruined my appetite. However it attempts to get to this need because he is eating the ice cream albeit off of himself.
The technique obviously used is gestalt. The entire commercial screams what heck/ oh God why O.o. The fact that the man wearing the ice cream stares at the camera and eats ice cream is disturbing to say the least. I suppose it could be considered humor and wit as well but I fail to see it.
Overall I think this commercial isn't effective. It does attract a ton of attention but it doesn't do much to promote the product, hence the poor effectiveness.
I agree with what you said about this commercial appealing to people's physiological needs, but in a totally negative way. This is probably the creepiest commercial I have every scene. That man is scary with his huge eye. Who eats ice cream off their head? And who covers their body in ice cream? This is NOT normal! Its creepy and it makes me not want ice cream at all.
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