Deconstruction of Dap X Hose Commercial

I recently saw this commercial on T.V and found the product interesting. The product that the company is attempting to sell is a new type of hose that can expand and contract to save space as well as not kinking. I definitely felt this commercial would be great to do a media blog about. Throughout this commercial, common advertising techniques are seen as well as the appeals they are trying to get at.

The first advertising technique I noticed immediately, was the plain folks appeal. They do this by showing random people using it for everyday uses such as watering their garden. These random people are meant to represent the every day user or plain folk and how effective and useful the product is. The random people are in a variety of different situations as well as details like age and gender.

The next technique I realized that was apparent throughout the ad was the simple solutions technique. This is seen when they state the many places the hose could go such as an R.V or boat. They also make points that it doesn't kink as well as being light and small. They also point out multiple uses such as washing your car or watering your garden.

Besides the simple solutions and plain folks advertising techniques, there is also the use of weasel words like unbelievable. In fact, they use weasel words throughout the commercial to promote the hose's "amazing properties."

Another technique I noticed was repetition. The commercial used repetition in itself by repeating the advantages of the hose numerous times. It also used repetition by playing almost every commercial break, sometimes even more than once.

The final technique I noticed was the use of time pressure. At the end it tells you to call now and in another form of the commercial, it says that it is a limited time offer.

Overall, I felt that the commercial was both effective and ineffective because it uses standard techniques and doesn't make itself stand out as much as it could. It lacks the individuality to make it more effective than it is. In my opinion the product really sells itself rather than allow the ad to do its job and should turn a nice profit for the company.