Magic Tap Infomercial

I recently came across this infomercial in my quest to find advertisements for my media blogs. This one is definitely a well devised advertisement. Right off the bat I could see multiple techniques in the advertisement. This advertisement is trying to sell the Magic tap product which is meant to go on caps of large jugs and to basically fill a cup with ease through a motorized spout rather than having to take the actual jug out.

The first technique I noticed in this advertisement was the plain folks appeal. They do this by showing random families, kids, adults, and the elderly using the product. They also show different uses of it in instances that the average middle class would most likely use it in.

The second technique I noticed was the use of the simple solutions advertising technique. This is evident in the way they show the product being used as well as the fact that they actually list our recommended uses in real life. They also state how great it is and that your problems regarding spills and the like will be gone. They even go so far as to call it magic which also covers the glittering generalities technique.

The most prominent technique that I noticed however was the use of bribery to promote their product. They say they will give you a double order of the product for the same price. Then they go on to say that the ordering of the family pack will get you a discount as well.

Overall, this ad was fairly effective and in my opinion was fairly well rounded to sell the product. The use of bribery though is a little to prominent in my opinion but that could be seen as an actually good deal so it cancels itself out.