Nalini Ad

I recently came upon this ad while looking through some magazines at home for a media blog. Right off the bat I could tell that this would be a good ad for a media blog because of the blatantly obvious advertising techniques.

The first advertising technique I noticed was the the snob appeal. It uses snob appeal by putting a picture of a a professional looking biker and saying that if you buy their product you will be like him.

The next technique I noticed was the use of avante garde in that they state that you will do so much better when you go biking by releasing your passion and compressing your muscles.

The advertiser also uses simple solutions by stating that the product will give you increased blood return, reduced muscle pain, faster lactic elimination, and increased  strength. These words are also weasel words. They tell you that you will get results but they don't exactly specify how much. These words are even an aspect of the magic ingredients technique. The compression technology is supposed to be what makes their product so good as well as it being Italian.

Overall I think this ad is fairly effective. This is due to the multiple uses of techniques that elaborate on each other. The actual ad is fairly standard and that is why it isn't extremely effective.