Tortilla Bowl Infomercial

I recently saw this infomercial on T.V and was interested in how the advertiser devised this infomercial. The product that the infomercial is trying to promote is the a tortilla bowl maker where you just stick the tortilla in the bowl device and bake it.

The first thing about the commercial I noticed was their attempt to use the simple solutions technique to champion their product. Right off the bat, the infomercial states that the product addresses the difficulty in making your own homemade tortilla bowls and how much easier it is to use their product. As an added bonus, they state that it is healthier. They also go on to state multiple recipes to put into the bowls to attempt to show the versatility of the product.

The next thing I noticed is that they try to win you over through the testimonial technique. They do this with having a person named Marc Gill promote it. In this commercial they dress him up to make him appear to be a person who knows what he is talking about. His approach is also somewhat reminiscent of Billy May's technique for promoting oxyclean.

Another advertising technique I noticed was the plain folks appeal.This is emulated through the use of family setting factors. Some examples of this is how Marc Gill is in a random kitchen rather than a professional chef's kitchen. Other examples is the showing of the product in use at normal people's kitchens and dinner tables.

The final technique I noticed was the use of glittering generalities because it hints at that through using the product, it will make you a great cook. It also uses this to try and convince you that if you buy the product all your dinners will be great.

This commercial also addresses one's physiological needs through showing the number of delicious dishes that you could be having. Examples they use are the tortilla bowl fajita dinner, burrito tortilla bowl, and the numerous combinations you see through out the infomercial.

Overall, I think this infomercial is fairly effective. However one thing that stood out to me the most was Marc Gill's approach that is somewhat similar to that of Billy May's and that made it somewhat more memorable.