Sport Bean Ad

The Jelly bean Sport Bean ad is quite an interesting piece advertisement. The advertisement is trying to sell their energy candy product Sport Beans which are supposed to be energy enhancers for exercising and is subsidiary of the Jelly Bean company.

The first advertising technique I noticed was the use of the testimonial technique. They did this by bringing in the professional biker Brad Huff. In the picture it shows him all decked out in his pro biking gear to try and sell you the image of that fact the pros use the product. This also goes hand in hand with the need to dominate. This can be seen by giving the connotation that this product will make you extremely good at the sport.

The next advertising technique that I noticed was the use of Transfer Association. They did this through showing the professional biker in the background using their product in the hope that you will think of pro biking when you think of their product.

The last thing I noticed in this advertisement was the use of simple solutions where it states that you will get a fluid balance of energy, vitamins, and optimized energy release.

As a whole, I think this advertisement works somewhat effectively but not as a powerful as some others. It relies to heavily on the testimonial of the pro biker rather than anything else in my opinion which doesn't help it make itself any better.