Performance Bicycle Ad

This Performance Bicycle ad seems to be fairly well made and obviously had a lot of work put into it. This ad is obviously selling bikes and all the accessories, but the effectiveness of this ad is what the point of this blog is.

First off, the technique most evident would have to be the use of bribery. By stating that you could have up to 54% off, they are pushing to go with the great buys you could get. This goes along with the facts and figures technique by stating exact percentages of what the sale on the item will be to prove the superiority of the sale they are having. Other statistics like 100 items on sale also promote the superiority of the sale vs. other sales by a different business. Another use of bribery is evident on the back of the ad where it says you could possible win a 2.699 dollar bike. 

Then next technique evident is glittering generalities. A glittering generality that is in the front cover of the ad, is the picture of pro bikers all completely geared up with everything from sunglasses to handle bars. This could also be linked to the technique snob appeal. Snob appeal can be discerned from this by the fact that they are professional bikers and that you are one of them by buying the products on sale inside.

Another thing I noticed was the ads use of weasel words. The one that really caught my attention was where it says "savings up to 54%." Along with the weasel words, the ad uses time pressure/ urgency by adding the dates of the sale right underneath the title in the hope it will give you the idea to hurry up and go to the store to snag the great deals.

This ad by Performance Bikes seems to be a fairly effective adding combining multiple points and techniques of advertisement to sell you the sale. In the end they hope you will end up spending more on the products so they can turn a nice profit and don't actually give you amazing deals. I can safely say this because I regularly get these once a month with a rarity of having the sale better than the last month's.